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  • Demitry Omrin


Starbucks was in the process of rationalizing its locations prior to COVID-19. Every major chain does this as part of periodic spatial (locational) analysis reviews. When Starbucks was created a big part of the reason people paid the relative high price for a coffee was the experience of going to one of the locations. Although they are very established I wonder if some of the allure of Starbucks would gradually fade if they go too far and reposition more locations to drive-thru format.

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